about-usFounder & Director Philip Coombs


Phil Coombs Simply Business Australia

Philip Coombs is passionate about helping business owners and leaders make the effort, energies and risks of being in business worthwhile by growing profits, increasing business value and improving work life balance.

Philip Coombs has worked as a “Profit Coach” and at Board level across the construction, contracting, manufacturing and service industries, which has given him great insight into the world of business and complexities for business owners and leaders.

After an impressive 25 years at the helm of A.G. Coombs, Philip sold his business in late 2012, with a turnover in excess of $180M and a reputation as being one of, if not the best, in the business and it was at this point he decided to share what he had learnt and started Simply Business Australia.

Philip appreciates how difficult it is to succeed in business and understands the complexities of being a business owner. With his wealth of experience Philip knows what to do and even more importantly what not to do, as well as the secrets to long term sustainable profit growth in business.

Philip has a direct personal delivery style that has been described as “unique with an exceptional ability to get the message across and deliver results.”

Through his company Simply Business Australia, Philip is helping many business owners and leaders to realize the potential from their businesses and most importantly to increase profitability.

On a personal level, Philip and his family are very passionate sailors.

“We love to sail socially as well as compete which in the past has included some amazing adventures both in Australia and overseas.

When I'm not on the water I enjoy a hit of golf and I also love to travel.

I'm very passionate, or those that know me well would say, obsessed about learning and self-improvement which is why I Iove what I do at Simply Business- helping others improve their businesses so they can be rewarded for the efforts, energies and risks of being in business.

I'm also very passionate about helping those less fortunate. My family and I regularly host fundraising events and over the past 10 years we have raised in excess of $200K to improve the lives of underprivileged children.”

Please feel free to give me a call to discuss your business needs in detail - 0419 834 678.

about-usSimply Business Australia

Specialising in working with small to medium business owners and leaders, our mission is to ensure the effort, energies and risks of being in business is worthwhile by growing profits, increasing overall business value and improving work life balance.

Simply Business Australia understands business complexities and has identified the key factors that collectively work to produce long term sustainable profit growth and increased business value.

The unfortunate reality is that in general businesses are not making sufficient profit or aren’t growing, which impacts dramatically on the key stakeholders of the business. It’s time that profit once again become a priority.

The formula for success and resultant profitability is constant across industries and company size, and there is a great deal leaders can do to improve their own profitability. They just need to be shown how!

A key Simply Business phil-osophy is;

“A business that is not profitable will disappear

and a business that does not grow, will also eventually disappear.”

How can we help you? By helping your business make more profit, by growing your business and by improving your leadership.

Profit and growth must be a principle objective for all business owners and leaders and Simply Business has a range of solutions which will help your business.

Addressing the profit and growth in your business is not something that can be left for the future – you have to act NOW! 
Contact us on 0419 834 678 or phil@sbasuccess.com.au to find out how we can help you!


Running construction projects can be extremely difficult. On top of that there is the difficulty of running a business with all its complexities. The understanding, experience and knowledge that Simply Business has in the building and construction industry, gives me the advice to make it simple so that I can get on with what I do best.

Peter Mason, Ducon