Our Approach

The Simply Business purpose is “to help business owners and leaders grow their profits, revenue, and business value to make the time and of being in business worthwhile.”

We do this by simply focusing on three key areas and these underpin everything we do.

Leadership – Profit – Growth

We understand that in reality it is very difficult for a business to make the changes necessary due to a number of reasons including operational focus, prioritization issues and time management. This is a common occurrence and we understand how difficult it can be to make time to work on the business and not just in it.

We recognise how important it is and to assist owners and leaders, and have developed a range of tailored solutions to meet the unique needs of individual businesses.

How do we turn your business passion into profit?

With over 35 years of business experience, Philip has learnt what to do, what not to do and how to make significant changes to improve business performance.

By following a SBA pathway to success, we will deliver;

  • A high return on investment
  • A high level of accountability
  • An easy to follow blended learning platform
  • Learning lifetime skills and techniques
  • All backed by the SBA guarantee.

SBA offers a range of tailored solutions including;

  • Profit shops: Are half-day workshops, designed to develop specific aspects of any business. For example: business model review, strategic competitive advantage, marketing plans, and the removal of business waste.
  • Profitable start-up program: A six month program developed to assist start-up businesses to ensure the business is established with all of the correct elements to ensure long-term success.
  • Leadership for profit - Business leaders program: A unique offering for small business owners that undertakes a profit improvement program that uses a group-based, blended learning environment to focus on significant business shifts specific to each company.
  • Leadership for profit - Mentor program: A structured program to work with either the CEO or owner of an SME to address profit and growth issues. This program uses a blended learning approach and a technology platform to cost effectively work with you to develop leadership skills while improving business performance.
  • Leadership for Profit -Academy Program: A corporate continuous profit improvement program designed to build a continually improving culture. It involves cross-functional teams, combined with formal team leadership training, using an eight-week team cycle to solve business issues, and the undertaking of a specific profit-improvement project as part of the program.
  • Profitable exit program: Specific for SME owners who want to achieve a significant profit on the exit of their business in the next two to five years. This is a structured program that develops and implements a plan that will result in a sale-ready business with an increased business value. When completed, the owners have options so that, when the time comes, they can develop and implement a well developed exit plan that will achieve a significant profit-on-sale.

If you would like further information about our leadership, profit and growth programs or to undertake our no obligation profit growth opportunity assessment simply contact Philip Coombs.

Addressing the profit and growth in your business is not something that can be left for the future – you have to act NOW! Contact us to find out how we can help you. P: 0419 834 678 | phil@sbasuccess.com.au


I’m over the moon with your ability to ask the right questions to steer the conversation in the direction needed, to get the desired results, I’m very impressed.

Steve Frankland, Woodpecker

After working with Simply Business I can honestly say I have a better sense of direction, both professionally & personally. I now know how to look at the big picture, and not only understand it, but plan for it.

Corey Taylor, 5th Colour Print Management